OUR STORY

A Story That Begins at the End: Breathing New Life into Forgotten Things

 

In a world rushing at the speed of light, where objects are consumed and forgotten before their true value is known, Iaada+ was born.
Our belief is simple yet profound: nothing is created to die quickly. Every piece carries a story beyond its first use, and every material deserves a second chance to breathe beauty once more.

Iaada+ is not just a brand; it is a promise. A promise that your everyday choices can plant the seeds of change—turning the discarded into the inspiring, the temporary into the timeless.

The "+" in our name is a symbol—of added meaning, added life, and added value to a planet that deserves to be cherished as much as it cherishes us.

We are the bridge between nature and your home, between what once was and what can still be.
And when you choose a piece from our collection, you are not simply acquiring an object; you are embracing a story and becoming a living line in the book of change—written with intention and a heart that believes in sustainable beauty.

This is our story… Will you write the next chapter with us?